Luxury fashion house, Chanel have released four teaser videos for its new Gabrielle bag campaign, named after its founder Gabrielle (Coco) Chanel. The Instagram size clips feature Cara Delevingne, Kristen Stewart, Caroline de Maigret and Pharrell Williams pronouncing Gabrielle in their own way.
‘Everyone called her Coco but her real name was Gabrielle,’ explains Chanel creative director Karl Lagerfeld. ‘It’s the perfect name for a handbag that has all the codes of Chanel.’
Keeping the bag a mystery, in the videos the friends of the house are shown saying the name Gabrielle in their own personal way. Filmed on a loop, each friend and ambassador of the brand, does their own thing – think whistling, singling, laughing and telling their own stories of Chanel.
The first time the bags will be revealed is at Chanel’s AW/17 show on Tuesday follow our Instagram to get your sneak peak, but the official ad campaign launches on April 3rd. Most exciting is the new fragrance aptly dubbed Gabrielle is coming to stores soon!