WTF is Archive

WTF is a mirrorless camera?

Digital cameras today tend to fall under one of two categories: SLR or mirrorless. What’s the difference? And why does it matter? To find out, let’s take a quick trip through the history of the medium. It turns out that many of the changes to how cameras work have been attempts to solve a simple problem: How do you show what’s in front of the lens …

WTF is clickbait?

Let’s settle this, once and for all: Clickbaiting is the intentional act of over-promising or otherwise misrepresenting — in a headline, on social media, in an image, or some combination — what you’re going to find when you read a story on the web. Currently, clickbait is often characterized by wording like, “You won’t believe” or “What happened next will shock you,” or other unverifiable assertions in a desperate …

WTF is … crowdfunding?

 You can’t swing a lightly inebriated jaguar by its tail without hitting half a dozen crowdfunding campaigns these days. Looking at some campaigns, it seems like it could be the ultimate get rich quick scheme. Running a successful Kickstarter or Indiegogo campaign is a lot more complicated than that, though. In this video, we take a closer look at some of the common pitfalls. Read …