the weeknd Archive

PUMA Signs The Weeknd as Their New Creative Collaborator and Ambassador

The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator. Drawing on his laidback, streetwise style and swagger, the Academy Award nominated musician will make his PUMA debut as the headliner of PUMA’s “Run the Streets” Spotystyle campaign, which will be launching in November. In the campaign, The Weeknd will be rep PUMA’s newest Sportstyle products such as the IGNITE …

The Weeknd Celebrates the 5-Year Anniversary of ‘Thursday’ With Limited Edition Collection

Five years ago to the day, The Weeknd dropped his second mixtape, Thursday. In commemoration of the anniversary, Abel has decided to release a limited edition capsule collection. The celebratory delivery consists of a T-shirt, long-sleeve tee and New Era snapback, each optioned in multiple colorways. The tees feature either XO or Thursday-specific branding, while the caps welcome XO tagging. You can shop The Weeknd’s …