the shelving aisle Archive

Butt-lifting jeans a success

Photo: NATALIO COSOY/ BBC Butt-lifting jeans are a success in Colombia, reports the BBC, and the innovation is heading north: “The decorated butt-lifter has become the archetypical Colombian jean, a product that has reached markets outside the country.” “It is exclusively Colombian,” says a proud Mr Rivera. The name says it all – the design has a few tricks to shape the buttocks …