Style Mafia Archive

The Rise of Indie Fast Fashion

NEW YORK, United States — The rise of fast fashion has been nothing short of meteoric. Over the last decade, giants like Zara and H&M have conquered large parts of the market thanks to a powerful mix of runway-inspired product, cut-rate prices and large store networks. Now, a wave of indie, low-cost fashion players armed with e-commerce — from Style Mafia and Finery London to …