Streetwear Archive

The Unlikely Success of Virgil Abloh

PARIS, France — “There is a new guard of designers that represent the luxury culture,” says Bosse Myhr, director of menswear and technology at British department store Selfridges. At the top of the list, alongside Shayne Oliver of Hood By Air and Demna Gvasalia of Vetements, is Virgil Abloh, the longtime creative consultant to Kanye West, whose streetwear-inspired, Milan-based label Off-White has attracted fans from …

Can Denmark’s Menswear Labels Catch Up With Their Swedish Competitors?

COPENHAGEN, Denmark — “The menswear talent emerging from Scandinavia is overwhelming,” says Benn McGregor, contemporary menswear buyer at Harvey Nichols, referring to a wave of Nordic brands with a youthful, minimalist aesthetic that has been closing the gap between high fashion and streetwear since the early 2000s. “People are appreciating Scandinavia in a way they didn’t do before and a lot of it has to …

What the Fashion System Can Learn From Supreme-Style Product Drops

People queue for the latest product ‘drop’ outside the Supreme store in New York| Source: Instagram/@beatthemeattt NEW YORK, United States — Most people with knowledge of the streetwear market are familiar with the concept of a “drop,” a controlled release of new product at a clip that’s far faster than the traditional fashion cycle and designed to drive consumer excitement with a stream of constant …

‘A New Supreme Hoodie Feels as Good as a New Designer Bag’

NEW YORK, United States — Since Shawn Stüssy started selling graphic tees from the back of his car, the streetwear industry has always had a masculine edge. And yet women have long bought smaller sizes of streetwear brands, integrating them into their wardrobes. “Putting on a new Supreme hoodie feels as good as wearing a new designer bag,” says creative director Jen Brill, a fixture …