Sportswear Archive

Can Tory Burch Build Another Billion-Dollar Brand?

NEW YORK, United States — If Tory Burch’s “accessible luxury” empire was built on the Reva, a ballet flat adorned with a gold ‘TB’ buckle reminiscent of the art-deco-inspired doorknobs bolted onto grand Palm Beach homes, the crown jewel of Tory Sport, her activewear brand, may turn out to be the $125 Chevron legging, which riffs on 1970s athleticwear without being overly retro. The leggings …

Under Armour CEO to Sell $72 Million in Stock, Jolting Investors

BALTIMORE, United States — Under Armour Inc. chief executive officer Kevin Plank plans to sell as many as 2.1 million shares in the sportswear company he founded, a stake valued at more than $72 million as of Friday. Plank entered into a prearranged stock trading plan that will be active for nine months starting in October, the company said on Friday in a regulatory filing. If …

Under-Fire Sports Direct Opens the Door After Criticism

LONDON, United Kingdom — Vilified retailer Sports Direct takes another step in its attempted rehabilitation next week when it hosts members of the public and the media at its headquarters in northern England, slated for working conditions akin to a Victorian workhouse. The 450-store sportswear chain, known for discount offers such as mens’ polo shirts priced at £5.50 ($7.33), has been condemned by politicians for …

Under Armour Drops Sponsorship of Wife of Hunter Who Speared Bear

TORONTO, Canada —  Under Armour Inc, the athletic clothing company, has ended its sponsorship of the wife and hunting companion of a U.S. hunter who sparked outrage over a video showing him killing a bear with a spear in the woods of Alberta in western Canada. The video, which shows Josh Bowmar impaling the animal with a spear with a camera attached to it, prompted …

Nike CMO: ‘No Bigger Stage Than the Olympics’

RIO DE JANEIRO, Brazil — The 2016 Olympic Games, which open in Rio De Janiero on Friday, are a powerful marketing platform for global sportswear giant Nike. “There is no bigger stage or moment in sports than the Olympic Games,” Nike chief marketing officer Greg Hoffman told BoF. Of course, Brazil has fallen a long way from the high flying days of 2009, when Rio …

How Fashion Framed Olympic Athletes for Rio 2016

LONDON, United Kingdom — “Fashion doesn’t exist in a vacuum,” says British Vogue’s deputy editor Emily Sheffield. “It’s a part of everyday conversation Vogue has always focused on a wide variety of personalities: performers, writers, artists, politicians — and sportsmen and women too.” Called “Fighting Talk,” Sheffield’s recent feature of British female champion boxer Nicola Adams is just one of the many examples of glossy …