South Korea Archive

Burberry and Kering Best Positioned to Tap South Korea

LONDON, United Kingdom — South Korea’s large luxury domestic market, steady influx of Chinese tourists and strong department store distribution model represents a unique opportunity for global luxury brands, according to new research by Exane BNP Paribas. Interest in South Korea has grown substantially over the past decade, driven, in part, by the country’s unique melding of fashion, music, entertainment and celebrity. Indeed, only last …