snapchat spectacles Archive

The hopes and headaches of Snapchat’s glasses

Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat show off the masterful marketing and smooth execution required to produce a product that won’t die on stores shelves or in a desk drawer? To quickly recount the basics, a video …

Oh Snap! Looks like Snapchat could be rebranding

Ephemeral media app Snapchat appears to be doing a little disappearing itself. A leaked video and domain records suggest that the company (though probably not the app) is preparing to rebrand as Snap, Inc. alongside its first piece of hardware, a pair of camera-equipped sunglasses called Spectacles. The video, taken down from YouTube after a copyright claim by Snapchat, briefly shows the glasses: big, swoopy …