snap inc Archive

Snap Inc Working on IPO Valuing Firm at $25 Billion or More

NEW YORK, United States — Photo-sharing app Snapchat’s parent is working on an initial public offering that could value the company at $25 billion or more, the Wall Street Journal reported, citing several people familiar with the matter. Snap Inc, which operates the app that lets users send videos and messages that disappear in seconds, is looking to sell shares as early as late March, …

🎶 Can’t wear Snap sunglasses at night 🎶

Unless you plan on bumping into stuff, don’t expect to record after-dark concerts and parties on your Snap Inc Spectacles. The company formerly known as Snapchat (they really should have just changed it to the 👻 emoji, Prince-style) confirms to me its new camera glasses are not currently built to be worn at night. Their lenses are like normal sunglasses, so it’d be too shady to …

The hopes and headaches of Snapchat’s glasses

Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat show off the masterful marketing and smooth execution required to produce a product that won’t die on stores shelves or in a desk drawer? To quickly recount the basics, a video …

Oh Snap! Looks like Snapchat could be rebranding

Ephemeral media app Snapchat appears to be doing a little disappearing itself. A leaked video and domain records suggest that the company (though probably not the app) is preparing to rebrand as Snap, Inc. alongside its first piece of hardware, a pair of camera-equipped sunglasses called Spectacles. The video, taken down from YouTube after a copyright claim by Snapchat, briefly shows the glasses: big, swoopy …