SMS Archive

Twilio study: most consumers now want to use messaging to interact with businesses

Twilio, the developer-centric communications platform that successfully IPOed earlier this year, published a new study today about how consumers want to use tech to talk to businesses and brands. The study, which the market research firm Vanson Bourne performed for Twilio by surveying 6,000 consumers in Europe, Asia and North America, shows that nine out of ten consumers would like to be able to use messaging …