Skateboarding Archive

Just my type: how fashion became all about the font

Whatever insiders are allowed to geek out about at any given moment tells you a lot about where fashion is at. Five years ago, when minimalism ruled, it was highly prized to have a shepherd’s knowledge on the finer points of cashmere and wool – distinguishing your Hircus goats from your Andean vicuñas, for example. These days, in the world of slogan T-shirts and social-media-friendly …

Skateboarding Label Element Introduces Streetwear-Ready FW16 Collection

Cali skateboarding and streetwear brand Element introduces its Fall/Winter 2016 line with a campaign motivating individuals to discover new paths through artistic and cultural exploration and adventure. Merging the brand’s main influences, #ElementKeepDiscovering encompasses skateboarding, art, music, contemporary subcultures, and the outdoors. Element continues creating apparel and accessories focused on three categories, military, workwear, and athletic outdoor. This season introducing collaborations with artists Kai & …

Levi’s Skateboarding Looks to the Army for Durable Collection

In Levi’s Skateboarding latest collection, the classic American brand took to innovating its timeless style by meshing with the military design aesthetics of the Army Corps of Engineers. Taking the best qualities out of the Army Corps of Engineers’ clothing in their flexibility and durability, the structurally sound composition of their clothes was a perfect fit for Levi’s Skateboarding’s ethos. With the needs of hardcore skateboarders …