see now buy now Archive

Emotional Engagement at Burberry

LONDON, United Kingdom — Christopher Bailey’s personal commitment to better living through technology has transformed Burberry, but that doesn’t mean there haven’t been moments when he’s wondered if the speed of change wasn’t running away with more humanist considerations. Time to reflect, for instance. But in launching Burberry’s latest initiative – see now, buy now – Bailey engineered a perfect paradox. Never has a Burberry …