Sam McKnight Archive

Sam McKnight’s Natural Touch

LONDON, United Kingdom — “Yesterday, on a shoot for a client, more emphasis was put on the video shoot, the social media content, than the actual campaign. It’s going to tip soon, into it all being the same thing,” says Sam McKnight, his easy conversational patter becoming reflective for a moment. The shift in tone is more perceptible in McKnight because he is typically upbeat and …