roots Archive

October’s Very Own and Roots Link for Fall 2016 Collection

Canadian imprints October’s Very Own and Roots are back together again for the new season. Accordingly, here we take a look at what the two have cooked up for Fall 2016. Showcased in the campaign lookbook shot by photographer Aaron Wynia, we see a number of hoodie and sweat options paired with jackets, a range of headwear, a luxe duffle bag and even a matching …

Roots Celebrate Canada’s Rising Stars for 43rd Anniversary

With Roots’ deep connections to Canadian culture, it comes to no surprise that the lifestyle brand would celebrate its 43rd anniversary by paying homage to the True North. In their 43rd anniversary campaign, Roots is highlighting its long-standing support of emerging Canadian artists in the global music industry. Thus, the new #sweatstyle campaign features some of Canada’s best up-and-coming musicians: Meghan Patrick, Jazz Cartier, Scott Helman and Ruth …