reputation management Archive

UC Davis Chancellor spent $400K+ to scrub her online reputation after pepper-spray incident

Back in April, we learned that UC David Chancellor Linda P.B. Katehi had hired a sleazy “reputation-management” company to scrub her reputation and that of the university after the 2011 incident in which university police lieutenant John Pike hosed down peaceful protesters with pepper spray, jetting chemical irritant directly into their open mouths and eyes. The bill for that “scrubbing” was over $175,000. …

BrandYourself raises $2M to monitor and improve your online reputation

Reputation management startup BrandYourself has raised another $2 million. It’s been two years since the company raised $3.3 million in Series A funding. Since then, co-founder and CEO Patrick Ambron said BrandYourself has grown to an 80-person team, and it’s become profitable. (Ambron also pitched BrandYourself on Shark Tank last year, though he ended up turning down funding because of the valuation.) So why raise more …