puma Archive

Take a Second Glimpse at Rihanna’s FENTY PUMA FW16 Collection

Visit the original post to see all 10 images from this gallery. A few weeks back we dropped an editorial giving Highsnobiety readers an exclusive look at how Rihanna’s FENTY PUMA collection looks IRL. Now, as October draws to a close, we’re back with another glimpse at the line. Corseted one-pieces and mega-oversized hoodies are key pieces here, while the rest of the looks further cement the sexed-up …

Rihanna Channels Japanese Street-Punk in FENTY for Stance Fall 16 Collection

Rihanna and her FENTY PUMA line have once again linked with Stance for a special collection. Marking their fourth such collaboration, the two look to Japanese street-punk as inspiration for the Fall 2016 delivery. The 10-piece onslaught features both socks and hosiery, as brought to life by contemporary illustrator Bijou Karman. FENTY for Stance Fall 2016 in turn juxtaposes the beauty and elegance of Japanese …

PUMA Signs The Weeknd as Their New Creative Collaborator and Ambassador

The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator. Drawing on his laidback, streetwise style and swagger, the Academy Award nominated musician will make his PUMA debut as the headliner of PUMA’s “Run the Streets” Spotystyle campaign, which will be launching in November. In the campaign, The Weeknd will be rep PUMA’s newest Sportstyle products such as the IGNITE …

Everyone Went For the Creepers – and 15 Other Things to Know About Rihanna's Fenty x Puma Launch

Rihanna unveiled her Fall 2016 Fenty x Puma collection at Bergdorf Goodman, which is notable in and of itself. But the long line of people at her pop-up shop, who waited hours to scoop up the iconic creepers, means she’s got dedicated fans. Rihanna paraded around the store, showing off her favorite items and her outfit: sexy track pants that she unbuttoned up to there, …

The PUMA x UEG Collaboration Pushes the Boundaries of Performance and Style

About Highsnobiety Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform. Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and …

Young Thug Dons Tracksuits in PUMAs 1970s Hip-Hop-Inspired Campaign

Following in the fresh footprints of Rihanna, Naomi Campbell and Kylie Jenner, a tracksuit-wearing Young Thug has become the latest person to star as the face of PUMA. Thugger (or, “No, My Name Is Jeffery,” as he is apparently now known,) models a variety of fresh tracksuits next to vintage bicycles and boomboxes in a campaign that romanticizes the birth of hip-hop in the 1970s. PUMA …

Naomi Campbell is the Face of Rihanna’s FENTY PUMA Fall 2016 Campaign

Following closely behind Rihanna and Puma’s latest Fenty Fur Slide release, images of Naomi Campbell in the forthcoming FENTY PUMA Fall 2016 Collection have surfaced. The iconic supermodel is seen rocking the hell out of the new Rihanna-backed Puma goods in what is being presented as a Vogue campaign. Extra high platform Creepers are featured alongside thigh-high lace up boots, extendo-sleeve shirts, graphic hoodies and more. We’re not sure all …