predictive analytics Archive

Big data’s humble beginnings

Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy to forget the road that led here. The genesis of big data October 27, 1994: The first ad to hit the web …