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Netflix’s theater deal is a small step for subscriber growth and a big leap toward an Oscar

Yesterday, Netflix announced a new theater distribution deal with iPic Entertainment, a theater chain with 15 locations throughout the country. The deal will put 10 Netflix original films (a substantial portion of Netflix’s original films this year) in iPic’s New York and Los Angeles theaters. Getting their content into theaters around the country is a smart move by Netflix, for more reasons than one. Subscriber growth Everyone …