online advertising Archive

How the media will rise in the face of the digital revolution

The media is passing through an awkward digital adolescence. With falling revenues and smaller newsrooms, the industry is being squeezed into an unfamiliar online space against its will. Publications with hundred-year pedigrees are having to rethink and relearn their trade from the ground up. The industry has been in a downturn since 2007 and, while some publications have been plodding on, hemorrhaging cash and complaining, others …