NPD Group Archive

Pokémon Go drives a surge in smartphone backup battery sales

Early on in the Pokémon Go hype cycle, there were signs that players were driving a significant uptick in sales of backup batteries, like the Mophie units you may be familiar with that offer USB connections for topping up mobile devices while you’re away from an outlet. Now, research from analytics firm NPD Group goes beyond early anecdotal evidence to show that in fact, unit …