Nike Archive

Nike Signs Long-Term Kit Deal With Chelsea Football Club

LONDON, United Kingdom — Chelsea announced on Thursday a long-term partnership with Nike from next year in a deal that media reports suggested could be worth £60 million ($73 million) a season. Without giving financial details, Chelsea said it represented the largest commercial deal in the Premier League club’s history. “Nike will produce strips for the first team, academy and ladies teams, as well as a …

The 10 Best Products to Drop This Week & Where to Buy Them

Another week and we’re back with the highlights from Highsnobiety’s shopping channel, What Drops Now. Every day we trawl countless online stores to bring you a curated selection of the latest and best in streetwear, sneakers, fashion and lifestyle products, separating the best from the rest and saving you the hassle of checking 1,000 different webstores in the process. Below you’ll find the 10 best …

The 10 Best Products to Drop This Week & Where to Buy Them

Another week and we’re back with the highlights from Highsnobiety’s new shopping channel, What Drops Now. Every day we trawl countless online stores to bring you a curated selection of the latest and best in streetwear, sneakers, fashion and lifestyle products, separating the best from the rest and saving you the hassle of checking 1,000 different webstores in the process. Below you’ll find the 10 …

Nike’s New HyperAdapt 1.0 Magically Adapts to Your Foot

We were first introduced to Nike’s auto-lacing HyperAdapt 1.0 trainer back in March this year, but talk surrounding the innovative trainer has since been thin on the ground. All that is about to change, however, as Wired take an exclusive look behind the scenes of the Mia Hamm building where the shoe was conceived. As part of a special feature for their annual design edition, Wired is …

Another Kim Jones x NikeLab “Packable Sport Style” Collection Is on the Way

In less than a week the Swoosh will be releasing another “Packable Sport Style” collection from Kim Jones and NikeLab. Much like the initial delivery, the followup draws inspiration from an athlete’s transient lifestyle. The packable pieces in turn include sweats, full-zip hoodies and a new bomber jacket thrown into the mix, as Nike once again makes use of its patented Tech Fleece technology, in …

How legacy brands and retailers can keep up with our tech-driven world

Mona Bijoor Crunch Network Contributor Mona Bijoor is the founder and chief executive of JOOR, an online wholesale clothing marketplace. More posts by this contributor: How to join the network The U.S. apparel industry is currently valued at $12 billion, and with the high number of dollars pouring into the retail economy, brands are looking to technology to foster deeper connections with consumers and elevate …

Watch Serious Klein Shut It Down In Nike’s New Spot for 2016’s Tech Pack Collection

10 years from now, if you’re one of those hip-hop or music historians looking back on how German rap continued its rise to the top, you can add a place called Bochum to the list and a guy named Serious Klein. The German rapper basically shuts down Nike’s latest video for the release of this season’s Tech Pack, filmed in the artist’s home city that lies …

The 10 Best #Snobshots of the Week

About Highsnobiety Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform. Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and …

Apple and Nike Launch Exclusive Apple Watch Nike+

Apple and Nike have just introduced the Apple Watch Nike+ as a result of their long-term partnership. Built to be the ultimate tool for anyone and everyone that runs, the collaboration pairs exclusive Nike Sports Bands with the Apple Watch Series 2, featuring GPS, a two-times as bright display, 50-meter water resistance, a dual-core processor and watchOS 3. Additionally, the Apple Watch Nike+ will include exclusive Siri commands and …

Kith and Nike Collaborate on Limited Edition Tennis-Inspired Shirts

Building on the prior success of their limited Nike x Kith Swoosh Tees, Kith again partnered with Nike to release two new colors of their collaborative efforts. Inspired by the energy being New York City’s tennis culture, the two new iterations of the tees feature a green and white motif, one with a green base and white logo, and the other with the inverse. Flocking …