monetization Archive

Advice for Snapchat from the world’s first Pokémon Go master

With a nearly $18 billion valuation, Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, including in-stream ads that now play in its Stories feature, as well as an API that will make it much easier for advertisers to buy ads. Given Snapchat’s aspirations of going public, turning on the money spigot is a necessity. But …