mobile app monetization Archive

The monetization promise and pitfalls of Pokémon Go

Catherine Tucker Crunch Network Contributor Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Management Science at MIT Sloan. She was Joey Conway’s adviser for his independent study project on which this post is based. More posts by this contributor: How to join the network Pokémon Go has been downloaded more than 100 million times since its July debut, making …