mobile app install ads Archive

Demystifying the booming mobile advertising market

We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the hearts and minds of marketers, advertisers and corporations. At DoubleClick, I helped start our international operations and targeted large brands to convince them of the benefits of internet advertising — “the most targetable media …