Misha Nonoo Archive

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

NEW YORK, United States — In a strategic shift more than a year in the making, New York-based label Misha Nonoo has terminated its wholesale relationships and will sell exclusively through Mishanonoo.com, which re-launches on August 23. Previously, direct-to-consumer sales made up less than a third of the company’s overall revenue. To support the strategy, Nonoo is embracing Snapchat in lieu of a live presentation …