Max Mara Archive

Miuccia Prada: 'It's time to talk about the present'

Prada’s profits fell 25% in the first half of this year, while the status of Miuccia Prada as Italian fashion’s go-to intellectual finds itself under threat from Gucci’s newfound enthusiasm for “allegorical cartography and rhizomatic thinking”. (Me neither.) But this Milan fashion week catwalk show – a film-meets-fashion showcase in collaboration with David O Russell, director of American Hustle and The Fighter – was a …

Max Mara's Modernist Jungle

MILAN, Italy — Tropical modern is how the press notes described the Max Mara show today, complete with a luxuriant tropical forest behind a brutalist concrete wall. That was the modern, or rather modernist, part. The collection, fittingly, looked split in two: the rather obvious profusion of tropical prints on sporty separates accessorized with outsized visors was offset by a tougher series of coats, parkas …