Marketing Archive

Facebook gives app developers a new way to target users with push notifications

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app. The tool is a …

Microsoft brings new AI-powered features to Office 365 and Dynamics 365

Microsoft’s Ignite conference is bringing 23,000 IT professionals to Atlanta, Georgia this week and the company is using this opportunity to talk about how it plans to bring more intelligence to its tools and platforms. As companies gather more and more data, Microsoft argues, it’s becoming imperative that the tools these companies use also become smarter. This means bringing better analytics to the workplace to help individual …

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Macy’s Hires Toys ‘R’ Us Executive Lennox as Marketing Chief

CINCINNATI, United States — Macy’s Inc. hired Toys “R” Us Inc. executive Richard Lennox as its chief marketing officer, bringing in a department-store industry newcomer to help the chain rebrand itself in a changing retail environment. Lennox, 51, succeeds Martine Reardon, who left Macy’s in May, the Cincinnati-based company said Thursday in a statement. He’ll start on Sept. 15. The move signals Macy’s is willing …

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees

WASHINGTON DC, United States — This election, for democratic voters with a sense of humour, the Hillary Clinton campaign’s e-commerce site is offering “the everyday pantsuit tee,” printed with the presidential candidate’s iconic wardrobe staple, for just $30. For the more fashion conscious supporter, there’s a Clinton “campaign chic” scarf ($55) or t-shirts designed by Diane von Furstenburg and Tory Burch ($45). Catering to customers …

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years since the release of the platform in November 2005, too many tech marketers now ignore the difference between strategies and channels, favor …

Facebook is testing video ads during Live broadcasts

If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a Live product devoid of ads would cause the company to …