LURA Eyewear Archive

LURA’s Newest Style Turns Eyewear into Contemporary Art

“Vision Becomes Truth” is inscribed on every pair of LURA eyewear, and for good reason. Focusing on the belief that life’s complexities are deeper than what you can simply see with your eyes, LURA is committed to idea that what we imagine in our minds will ultimately shape our realities. That’s likely why it’s tapped visionary photographer FrankHaveMercy to photograph its designer frames—adding his unique …