live streaming Archive

Reflections on a historic few months for online video

This has been my Summer of Video — several months when it became clear to me that we’ve reached an inflection point in the transition from linear TV to online video. It started at the beginning of the season with the release of “The Revolution Will Not Be Televised,” which discussed the shift and how it’s transforming media and marketing. From studying these trends for the past …

Facebook is testing video ads during Live broadcasts

If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a Live product devoid of ads would cause the company to …