leica Archive

Leica’s new instant camera has a selfie mode

The Sofort is a strange duck. It’s a $300 instant camera by premium manufacturer Leica that looks a bit like a real world version of the Instagram logo. The price puts it well over Fujifilm’s offerings that also run on the Japanese company’s Instax technology, but this Leica we’re talking about here, so it’s really only natural that there will be a notable premium in …