Jonah Peretti Archive

Jonah Peretti on staying innovative with BuzzFeed Open Lab

What’s a media company doing making stuffed animals that can read your emotions? Received wisdom in business is that young companies innovate so naturally that they don’t need help or special programs to foster innovation. So when a young media business like BuzzFeed starts an innovation “lab,” it feels something like a college freshman sporting grandpa’s golf pants. Still BuzzFeed, which was founded in 2006, …