Instagram Stories Archive

Facebook’s next big platform: Your camera

Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter? The hot trend in consumer social networking has progressed from text update sharing to gaming to one-off utilities to basic photo sharing to now, when content creativity apps have taken …

Instagram castrated Snapchat like Facebook neutered Twitter

Good-enough goes a long way when combined with network effect. You don’t always need to be better to win, you just have to rob your competitor of its appeal. Why would people stray if you provide convenience, even without quality? This is the strategy behind Instagram Stories. Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that …