Inez Vinoodh Archive

How ‘See Now, Buy Now’ Is Rewiring Creativity

NEW YORK, United States — Fourteen campaign images. Six videos. A string of celebrity portraits. All in one day. “It was a large list of deliverables,” says photographer Inez van Lamsweerde, who, along with partner Vinoodh Matadin, was tasked with turning around all of the above in less than 24 hours. The client? Tom Ford, who staged an in-season runway show at New York Fashion …