Identification Archive

MasterCard launches its ‘selfie pay’ biometric authentication app in Europe

MasterCard is moving from trials of facial biometrics for payment authentication, including one in the U.S. and Canada launched earlier this year, to its first proper rollout of what is colloquially referred to as ‘selfie pay’ (aka MasterCard Identity Check). So basically enabling app users to confirm an online payment by showing their face to their smartphone’s camera. The biometric authentication app is being rolled out in Europe in the following markets: Austria, …