hates Archive

Minimalism "not really minimal"

Kyle Chayka hates minimalism, a consumer product like any other, a class signifier, a “slightly intriguing perversion, like drinking at breakfast” for the insincere global elite. …an outgrowth of a peculiarly American (that is to say, paradoxical and self-defeating) brand of Puritanical asceticism, this new minimalist lifestyle always seems to end in enabling new modes of consumption, a veritable excess of less. It’s not …