Greg Hoffman Archive

Nike CMO: ‘No Bigger Stage Than the Olympics’

RIO DE JANEIRO, Brazil — The 2016 Olympic Games, which open in Rio De Janiero on Friday, are a powerful marketing platform for global sportswear giant Nike. “There is no bigger stage or moment in sports than the Olympic Games,” Nike chief marketing officer Greg Hoffman told BoF. Of course, Brazil has fallen a long way from the high flying days of 2009, when Rio …