greenwashing Archive

Honest Co. is reformulating its soaps after ingredients controversy

The consumer products startup founded by Jessica Alba, The Honest Co., on Friday told the Wall Street Journal that it plans to reformulate its dish soap, laundry detergent and other cleaners after an earlier controversy over their ingredients. The Honest Co. markets its products as gentler, healthier and more environmentally sustainable than those of mainstream brands in the U.S. However, reporters with the Wall Street Journal and a …