Gosha Rubchinskiy Archive

Why Is the Post-Soviet Aesthetic so On-Point Right Now?

Along with off-kilter Gucci nerdiness, the fashion obsession of the moment is the post-Soviet chic envisaged by Gosha Rubchinskiy, Vetements and the new Balenciaga, styled by uber-stylist – as she has been recently dubbed by Vogue – Lotta Volkova Adam. A bit trashy, a bit provocative, slightly exotic and spiced up with a tinge of bad taste, the new post-Soviet aesthetic attracts a cult-like following. …

The 10 Best Products to Drop This Week & Where to Buy Them

Another week and we’re back with the highlights from Highsnobiety’s shopping channel, What Drops Now. Every day we trawl countless online stores to bring you a curated selection of the latest and best in streetwear, sneakers, fashion and lifestyle products, separating the best from the rest and saving you the hassle of checking 1,000 different webstores in the process. Below you’ll find the 10 best …

Do You Need to Get the References to Appreciate Good Streetwear?

It’s easy to argue that logos and iconography are mere branding tools or distinctive imagery designed to stamp a visual signature. When these logos and iconography are released, appropriated and re-used, though, they gain a cultural context which transforms them into symbols loaded with history and context. Some are lucky enough to be deemed instantly desirable, whereas others become intrinsically linked with bad taste and …

The Scent of Streetwear

LONDON, United Kingdom — For Gosha Rubchinskiy, streetwear is the new music. Indeed, much like cult bands in the era before Spotify, the t-shirts, sweatshirts and sneakers made by skate-inflected labels like his own attract legions of loyal fans who see them as physical markers of affiliation and catalysts of community experience. Indeed, lining up for the latest Supreme drop is a lot like what …

Gosha Rubchinskiy Is Launching a New Skate Brand Called PACCBET

Gosha Rubchinskiy has partnered with his best friend, muse and pro skateboarder Tolia Titaev to launch a new Russian skate brand, PACCBET. Pronounced “rassvet” (not “pakbet”), PACCBET means sunrise but is regularly used in Russia as a metaphor for better days. PACCBET represents a new generation and a new world seen through the eyes of youth, as the label is launching exclusively at Dover Street Market …

A Look at the Modern Bomber Jacket in Fashion

As Fall approaches, we prepare to dig into our wardrobes to shake the dust from our favorite cold-weather gear. Along with many other articles of army attire, bomber jackets are no longer seen as just standard issue military loadout, but rather viewed as a fashion staple. In recent times, a range of designers have reinforced this transition, tweaking and altering the jacket’s fundamental design in an …

What the Fashion System Can Learn From Supreme-Style Product Drops

People queue for the latest product ‘drop’ outside the Supreme store in New York| Source: Instagram/@beatthemeattt NEW YORK, United States — Most people with knowledge of the streetwear market are familiar with the concept of a “drop,” a controlled release of new product at a clip that’s far faster than the traditional fashion cycle and designed to drive consumer excitement with a stream of constant …

The 10 Best Products to Drop This Week & Where to Buy Them

Another week and we’re back with the highlights from Highsnobiety’s new shopping channel, What Drops Now. Every day we trawl countless online stores to bring you a curated selection of the latest and best in streetwear, sneakers, fashion and lifestyle products, separating the best from the rest and saving you the hassle of checking 1,000 different webstores in the process. Below you’ll find the 10 …

You Can Now Buy Gosha Rubchinskiy and Demna Gvasalia Tour Merch

Some of the most influential figures in the fashion industry right now are from the former USSR. Muscovite Gosha Rubchinskiy and Georgian Demna Gvasalia, who are both killing it these days, are honored in this new set of tongue-in-cheek tees produced by Modern Man. The tees are designed just like classic tour merch (which is a big trend these days), and each of the designers gets …

oki-ni Shows Off the Latest Pieces From Gosha Rubchinskiy, Maison Margiela, Haider Ackermann & More

London luxury retailer oki-ni shows off some of the latest FW16 pieces from the likes of Matthew Miller, Marni, Thom Browne, Haider Ackermann, Maison Margiela and Gosha Rubchinskiy in this new editorial. Contemporary styling and high-end iterations of menswear classics are order of the day here, with standout pieces including Matthew Miller’s banging powder grey shearling (#7) and a plush topcoat from Thom Browne (#10). Head …