Gap Inc. Archive

Banana Republic to Close All UK Stores

LONDON, United Kingdom — Banana Republic will close all eight of its stores in the UK, the company confirmed today. The decision forms part of a longer-term strategy to boost the Gap Inc-owned brand’s overall business performance after more than a year of disappointing sales. “After a thorough evaluation process, the company has decided to close eight Banana Republic stores in the United Kingdom,” a company spokeswoman …

Banana Republic Pins Hopes on Olivia Palermo

SAN FRANCISCO, United States — Banana Republic has announced Olivia Palermo as its first women’s global style ambassador. The appointment is part of the retailer’s efforts to address some of the challenges it has faced in recent years, including falling sales, over-diversified product offerings and increased competition. In choosing Palermo, the company is hoping to cash in on the style influencer’s uncanny ability to convert …

Gap Shoppers Don't Want to 'Dress Normal'

NEW YORK, United States — Two years ago, Gap Inc. put such celebrities as Anjelica Huston and Elisabeth Moss in simple outfits—button-downs and blazers, jeans and airy, dull-hued blouses—and told shoppers to “Dress Normal” for its fall ad campaign. It backfired. Sales slumped over the next two months and stores were forced to discount heavily. The company’s chief marketing officer departed less than a year later. You see, …

Gap Narrowly Tops Earnings Estimates Amid ‘Signs of Progress’

SAN FRANCISCO, United States — Gap Inc. posted second-quarter earnings that narrowly topped analysts’ estimates, giving hope that the largest apparel-focused U.S. retailer can mount a comeback. Earnings were 60 cents a share in the quarter, excluding some items, the San Francisco-based company said in a statement Thursday. The company said earlier this month that profit would probably be 58 cent to 59 cents, with …

Power Moves | Alexander Fury Joins T Magazine, WeSC and Kidbox CEOs

LONDON, United Kingdom — BoF compiles the most important professional moves of the week. Alexander Fury Joins T MagazineT: The New York Times Style Magazine has appointed Alexander Fury as chief fashion correspondent, effective immediately. Until June, Fury was fashion editor at The Independent and i newspapers. Since January, he was also men’s critic for American Vogue.com, a role he has since relinquished to become “largely exclusive” to T. WeSC Names …