fujifilm Archive

Michael Kors lends its name to a gold-colored Fujifilm instant camera

Slowly but surely Michael Kors is becoming a technology brand. The company recently lent its name to an Android smartwatch. I tried it out. It was, I don’t know, fine I guess. But mostly it was really, really big. That product was the result of a longstanding partnership with Fossil that essentially brought smartwatch guts to two of the luxury brand’s existing watches. Now the …

Fujifilm debuts improved X-A3 mirrorless and fast, weather-proof 23mm lens

It’s a good day for photographers who favor the Fujifilm system. The camera company announced an update to its X-A series mirrorless cameras and solid new lens today. The X-A3’s main update is the sensor, a new 24.2-megapixel model — up from 16 on the X-A2. Unfortunately, although the megapixel count is similar, it isn’t the same sensor or image processor as you’d find in …

Our Essential Summer Swagger Guide

If there’s one thing that can be said about summer, it’s that people who look good seem to look better. Maybe it’s the vitamin D, maybe it’s you being outside more and getting more exercise. Or, maybe, it’s the garms you’re wearing, the accessories you’re packing, and the groom game you’re bringing that’s making life that little bit more beautiful for everyone involved. Because when …