foulplay Archive

Foulplay Takes to the Streets of Phoenix for Mobile Concept Store

Phoenix, Arizona-based brand Foulplay has transformed a 16-foot box truck into a portable retail space for its latest collection. Featuring a finished interior furnished with racks, shelves, and custom lighting, the pop-up will carry the second delivery of Foulplay’s Spring/Summer 2016 collection, consisting of T-shirts, flannels, shorts, and headwear. The guerrilla marketing exploit will take place in Foulplay’s hometown, and the brand has also released …