facebook Archive

Facebook gives app developers a new way to target users with push notifications

Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app. The tool is a …

I Posted a Picture of a Cheeseburger on Facebook and Everyone Freaked Out

My Facebook wall is pretty tame. I have added most of my family as friends, and I try not to repulse them with anything too salacious, odd, or despicable. I’ll upload photos of my dog Kermit, of myself and my boyfriend — you know, the usual stuff. Until now. I have uploaded … Continue reading Source link

Google added fact checking: Facebook, it’s your move now

Google yesterday announced it will introduce a fact check tag on Google News in order to display articles that contain factual information next to trending news items. Now it’s time for Facebook to take fact-checking more seriously, too. Facebook has stepped into the role of being today’s newspaper: that is, it’s a single destination where a large selection of news articles are displayed to those who visit its …

Google and Facebook Chase New Kind of VR Headset

NEW YORK, United States — So far, the landscape of virtual reality has been split between two types of headsets: expensive, high-end devices like the Oculus Rift that require PCs and external cameras, and cheap devices like Google’s Cardboard and Daydream that use smartphones as displays, sacrificing quality to make a mass-market product. This week, Facebook and Google made it clear that they’re both rushing toward …

Facebook at Work will launch on October 10 in London

Some more details are coming through on Facebook at Work, the social network’s big effort to move into enterprise communication services with a business version of its popular platform. Facebook has now sent out invites for a Facebook at Work launch event to take place in London on Monday, October 10. The invite confirms our report earlier this week that it would launch next month, and …

Facebook ordered to stop harvesting data on WhatsApp users in Germany

Facebook has been ordered to stop harvesting the data of WhatsApp users in Germany. The move follows the latter’s shock announcement last month that it would start sharing user data with its parent company, Facebook, including users’ phone numbers and last seen time in the app. Stated uses for the data includes marketing/ad targeting. Shock because, back at the time of the $19BN acquisition, WhatsApp’s founder publicly stated that nothing would …

Is Facebook having a crisis of confidence over all the bad news its algorithms are making?

Is Facebook having — A) An existential crisis B) An attack of conscience C) A mid-life crisis D) None of the above? Answers in the comments, please. Additional suggestions also welcome. I ask because Facebook is surveying users to ask whether they think it cares about them. Yes, it is literally using the word “cares”. The survey, which Facebook says is being pushed to “a small group of people”, includes …

The ugly reality of an Oculus founder’s politics

It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting anti-Hillary Clinton memes Now, the video views story is …

Why I'm Not Playing the "Pick 3 Fictional Characters That Describe You" Game on Facebook

A friend once asked me why I didn’t like the TV show Friends. As a young white woman who came of age during Friends’s heyday, she only had rosy feelings for the show. I don’t begrudge her those feelings, as we can’t choose what triggers warmth and nostalgia in us. If we were to … Continue reading Source link

Marketers say Facebook video metrics scandal is overblown

“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the miscacluation “an embarrassment to Facebook”, which spurred a firestorm …