Eyewear Archive

Behind Dior's Sunglasses Success

LONDON, United Kingdom — “It was immediately clear to everybody that this was something special,” says Luisa Delgado, the chief executive of Italian eyewear licensing giant Safilo, recalling the time she watched the first pair of Dior’s ‘So Real’ sunglasses come off the production line at Safilo’s specialist plant for metal frames in Longarone, a small town in North East Italy. “All the technicians and …