Exane BNP Paribas Archive

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas. The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” …

Luxury Watch Market Sobers Up

LONDON, United Kingdom — With the luxury watch market under pressure from a decline in sales to Russian, Middle Eastern and Chinese customers, who are suffering from the combined effects of low oil prices and an economic slowdown in some markets, luxury watch brands are championing steel models to appeal to more price-sensitive middle class consumers in both Western markets and Asia. But this shift to …