edwin Archive

Our Latest Edwin Editorial “Slackers #2” Takes Inspiration From Contemporary Youth Culture

Amongst other things, youth cultures comprise future fashion designers, music artists, and technological innovators; young people are shaping the future and from an increasingly young age, they have a voice. Therefore, it’s important brands embrace younger generations to stay relevant. Japanese denim specialist Edwin has grown to recognize this; speaking to Oliver Drewes, Edwin Europe’s Creative Director, he revealed, “We live today, we believe in the …