digital advertising Archive

Why the advertising industry needs to embrace AdBlock

Vinay Kumar Mysore Crunch Network Contributor Vinay Kumar Mysore is a digital strategist and writer. How to join the network I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done …