Consumer packaged goods Archive

Large CPGs are under attack by startups… and consumers are winning

Consumer packaged goods are big business — valued at more than $2 trillion — with much of that market share dominated by CPG powerhouses like Unilever, P&G and Nestlé. These CPG leaders know a lot about packaged goods — a lot about how to manufacture and market and sell at scale. But, as is becoming more and more apparent, they don’t really know very much …