Comcast Ventures Archive

Why the top entrepreneurs are seeking corporate venture money

When NBCUniversal needed to get young viewers to tune into the 2016 Olympics in Rio this summer, it turned to BuzzFeed, the social media-driven media company in which it had invested $200 million a year earlier. NBCUniversal knew the millennial audience — and the lucrative advertising dollars that follow them — would be key to achieving their aggressive advertising goals. The challenge? NBCUniversal’s most popular …