CMMN SWDN Archive

Can Denmark’s Menswear Labels Catch Up With Their Swedish Competitors?

COPENHAGEN, Denmark — “The menswear talent emerging from Scandinavia is overwhelming,” says Benn McGregor, contemporary menswear buyer at Harvey Nichols, referring to a wave of Nordic brands with a youthful, minimalist aesthetic that has been closing the gap between high fashion and streetwear since the early 2000s. “People are appreciating Scandinavia in a way they didn’t do before and a lot of it has to …